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META Advertising
Meta’s Facebook is the most-used social media platform worldwide, with 2.93 billion monthly active users. Instagram is up to over 1 billion monthly active users. Users aged 25-34 represent the largest cohort across both platforms. Over one-third of US adults get new from Facebook regularly, with the average US user spending 33 minutes per day on the platform. Instagram is Gen Z’s favorite social media platform globally, with 59% of US adults logging in daily. 69% of online shoppers who use Meta platforms weekly made purchases after seeing personalized content on Facebook or Instagram.
Objectives
Awareness, Traffic, Engagement, Leads, App Promotion, Conversion
Ad Formats
Image, Video, Carousel, Collection, Instant Experience
Location
Country, State, Metro Area, County, City, Zip, Address
DEMOS
Language, Age, Gender, Device, Carrier, Education, Income, Marriage, Parents, Work, Life Events
Interests + Other
Interest Categories, Behaviors, Multicultural Affinity, Politics, Fans, Friends of Fans
Custom
CRM, Retargeting, App Retargeting, Ad Engagement, Offline Activity, Store Visits, Lookalike
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