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TikTok Advertising
With 672 million downloads, TikTok was the most downloaded mobile app worldwide in 2022. 21% of adults in the US use TikTok, including over half of people aged 18-29. People 18-34 account for the majority of US TikTok users. US users average nearly 46 minutes per day on TikTok, and the number of US users is expected to grow to just over 100 million by 2024.
TikTok Targeting Capabilities
Objectives
Reach, Video Views, Site Traffic, Community Interaction, Product Sales, Website Conversions, Lead Generation, App Promotion
Ad Formats
In-Feed Video, Spark Ads, Video Shopping Ads
Location
Continent, Country, State
DEMOS
Language, Age, Gender, Device, Carrier
Interests + Other
Run of Site, Interests, Subreddit Communities
Custom
CRM, Retargeting, App Retargeting, Ad Engagement, Lookalike
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