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Snapchat Advertising
More than 363 million people globally use Snapchat daily, with year-over-year growth of 19% in 2022. While 25% of American adults use Snapchat, the app is most popular with men and women aged 18-24, reaching 75% of the Gen Z and Millennial populations globally. On average, users spend just over 3 hours per month on Snapchat. Snapchatters hold 4.4 trillion in spending power.
Snapchat Targeting Capabilities
Objectives
Awareness, Video Views, Engagement, Site Traffic, App Installs, Lead Generation, Conversions, Catalog Sales
Ad Formats
Single Image or Video Ad, Product Catalog Ad, Dynamic Ad, Story Ad, Collection Ad, Lenses
Location
Country, State, Region, Metro Area, Zip, Address, Latitude/Longitude Pairs
DEMOS
Language, Age, Gender, Device, Carrier, Education, Income, Marriage, Parents, Work, Life Events
Interests + Other
Lifestyle Categories, Shoppers, Viewership Behavior, Location Visitors
Custom
CRM, Retargeting, Ad Engagement, Lookalike, Native Third-Party Data
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