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X Advertising
X has 238 million daily active users who spend an average of 5.1 hours per month on the platform, primarily for news and current events. 25-34-year-olds account for 38.5% of the users; 23% of US adults use X. X’s audience leans more male with 56.4%. Approximately 33% of Americans who use Twitter have a college degree.
X Targeting Capabilities
Objectives
Reach, Video Views, Pre-roll Views, Engagement, Site Traffic, App Installs, Follows; App Re-Engagements, Website Conversions
Ad Formats
Image, In-Feed Video, Carousel, Moment Ads, Text Ads, Story Ads, Collection Ads, Dynamic Product Ads
Location
Country, State, Region, Metro Area, City, Zip, Radius
DEMOS
Language, Age, Gender, Device, Carrier
Interests + Other
Conversation Topics, Keywords, Interests, Events, Movie & TV Behavior
Custom
Followers, Follower Lookalike, CRM, Retargeting, App Retargeting
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