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LinkedIn Advertising
Globally, over 875 million people use LinkedIn. 28% of US adults are on the platform, with people 25-34 accounting for nearly 60% of users. One third of LinkedIn users hold a Bachelor’s degree or equivalent, and another 23% hold a Master’s degree or equivalent. Every week, 52 million people use LinkedIn to search for jobs with 101 job applications submitted every second. It is seen as the #1 platform for B2B lead generation.
LinkedIn Targeting Capabilities
Objectives
Awareness, Video Views, Engagement, Site Traffic, Lead Generation, Conversions, Job Applications
Ad Formats
Text Ads; Dynamic Ads; Sponsored Content: Single Image, Video, Document, Carousel, or Event; Sponsored Messaging: Message Ads or Conversation Ads
Location
Continent, Country, State, Region, Metro Area, County, City
DEMOS
Age, Gender, Degrees, Field of Study, Schools, Job Title, Function, Seniority
Interests + Other
Company Category, Size, Industry, Member Skills, Groups, Interests, Traits
Custom
Company Names, Company Followers, CRM, Retargeting, Lookalike
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