Google Paid Search
Paid Search is highly measurable and offers the ability to implement conversion tracking and call tracking. This is a low-funnel tactic that allows you to capture users who are actively searching for products or services. Our campaigns take advantage of Remarketing Lists for Search Ads (RLSAs) and Promotion Extensions to maximize performance, and we offer Google Ads Performance Max campaigns as well
Deeper Dive: Search Audit
We can compare your existing SEM presence to Google best practices to create a plan for opportunity to expand on current success
Industry Insights
Looking at the industry overall to understand trends, seasonality, and overall paid search ad spending.
What is Working?
Every Paid Search audit begins with an overview of the current campaign’s strengths. This could include highlighting strong ad copy or optimal bid strategies.
Conquest Strategy
It’s important to understand the competition and identify a strategy for competitive presence
Recommended Optimizations
Reviews the ad build itself and offers recommendation to enhance the search campaign. Analysts will provide optimizations that should be prioritized.