Video Advertising
Connected TV / OTT / ONLINE VIDEO
Connected TV
Connected TV includes content streamed through apps on a television via built-in Smart TV capabilities or through an over-the-top device (Roku, Apple TV, Fire TV, gaming console, etc.) This is the closest environment to traditional TV and allows for a laid-back viewing experience expanding your reach beyond broadcast viewers, including cord cutters and cord-nevers.
OTT
Streaming cross device, OTT delivers video content to users on any device with an internet connection, including television, mobile, desktop, tablet and laptop.
Online Video
Desktop, Mobile Web, Mobile App video play pre, mid or post roll as users browse and engage with videos across the web. They are typically 15 or 30 seconds long and leverage the power of sight, sound and motion to generate brand awareness and recognition.
Targeting Available
3rd Party Browsing, Page Context AI (Cross Screen Video only), Geo-Radius (Cross Screen Video only), B2B/ISP, (Cross Screen Video only) 1st Party/CRM, Lookalike, Past Location Targeting (Cross Screen Video only), PMPs, Retargeting (Site, Completion, Event)