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YouTube Advertising
Of all social networking platforms, people spend the most time on YouTube making it the second-most visited website in the world behind Google. It boasts an average of 23.4 hours per month spent on the platform, with 81% of Americans using YouTube, and 95% of US teens. 68% of users watched YouTube to help them make a purchase decision
Objectives
Brand Awareness, Reach, Video Discovery, Traffic, App Installs, Conversions
Ad Formats
Skippable in-stream ads, Non-skippable instream ads, Video discovery ads, Bumper ads
Location
Country, State, Region, Metro Area, Zip
DEMOS
Language, Age, Gender
Interests + Other
Interest Categories, Behaviors, Multicultural Affinity, Politics, Fans, Friends of Fans
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