Pinterest Advertising

445 million people use Pinterest monthly, including 86 million in the US. Pinterest users are over 60% women and females 25-34 account for a third of the ad audience, but the number of Gen Z and male pinners has increased by 40% year over year. People are using Pinterest to follow or research brands and products, leading 80% of weekly users to discover a new brand or product. 45% of people in the US with a HHI $100k+ use Pinterest.