SKAPARI / HOME SERVICES / WORK
RESULTS THAT
MOVE THE BUSINESS.
We don’t measure success by how much media we run. We measure it by what happens next — qualified traffic, real opportunities, booked work and business growth.
REAL MARKETS · REAL CAMPAIGNS · REAL RESULTS
THE NUMBERS
TELL THE STORY.
FEATURED WORK
WORK
Every campaign starts with a different market, business and growth objective. The strategy changes. The standard doesn’t.
CASE STUDY 01 / ROOFING / PITTSBURGH
BUILDING DEMAND.
CAPTURING INTENT.
A two-channel strategy to build brand saturation across Pittsburgh while capturing homeowners actively searching for roofing services through targeted display, weather-triggered media and high-intent Google Search.
2.35M+
Display Impressions
742
Estimate Actions
13,918
Website Clicks
818
Financing Actions
11.30%
Search CTR
2,257
Pre-Qualify Actions
211
Direct Calls
2:07
Avg. Call Duration
MORE LEADS
MORE JOBS
A STRONGER MARKET
THE STRATEGY
CREATE DEMAND.
CAPTURE IT.
CONVERT IT.
01
BUILD AWARENESS
Targeted Display +
Weather-Triggered Media
02
CAPTURE INTENT
High-Intent
Google Search
03
DRIVE ACTION
Calls · Estimates ·
Financing · Pre-Qualification
CASE STUDY 02 / LANDSCAPING / PITTSBURGH
TURNING ATTENTION.
INTO PROJECTS.
A high-intent Google Search strategy designed to put this company in front of Pittsburgh-area homeowners actively searching for landscaping, design and installation services.
59,651
Search Impressions
1,599
Core General Search Clicks
4,264
Website Clicks
7.15%
Search CTR
55+
Form Submissions
OUTDOOR LIVING
DRIVES REAL
GROWTH
READY TO PUT
YOUR MARKET TO WORK?
YOUR BUSINESS COULD BE NEXT.
Or reach us directly — nick@skapari.com