SKAPARI / ENTERPRISE MEDIA / CAPABILITIES
THE RIGHT AUDIENCE.
THE RIGHT MEDIA.
AT THE RIGHT SCALE.
Enterprise media requires more than access to inventory. It requires the audience intelligence, technology and strategy to determine where investment belongs—and the infrastructure to execute it.
MEDIA STARTS WITH
KNOWING WHO MATTERS.
Before determining where to spend, we determine who needs to be reached.
We use available audience intelligence—including first-party data, search intent, behavioral signals, location intelligence and IP-based targeting where appropriate—to build a clearer picture of the audiences that matter to your organization.
Then we build the media strategy around them.
AUDIENCE INTELLIGENCE
FIND THE AUDIENCE FIRST.
THEN FIND THE MEDIA.
Activate existing customer and prospect data.
FIRST-PARTY DATA
Identify audiences actively demonstrating demand.
SEARCH INTENT
Reach audiences based on relevant interests and behaviors.
BEHAVIORAL SIGNALS
LOCATION INTELLIGENCE
Build strategies around geographic and market-level opportunity.
IP-BASED TARGETING
Reach relevant households, businesses or defined audiences where appropriate.
TELEVISION, BUILT
AROUND THE AUDIENCE.
CTV & STREAMING
Reach audiences across premium streaming environments with strategies built around who you need to reach—not simply what they happen to be watching.
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Audience Targeting
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Premium Inventory
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Geographic Strategy
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Reach & Frequency
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Cross-Screen Delivery
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Measurement
REACH THE RIGHT PEOPLE
ACROSS THE OPEN WEB.
PROGRAMMATIC
Programmatic media allows us to connect audience intelligence with digital inventory at scale—giving campaigns greater control over who is reached, where media appears and how frequently audiences see it.
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Display
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Video
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Native
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Retargeting
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Audience Targeting
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Market-Level Activation
CAPTURE DEMAND
WHEN INTENT IS HIGHEST.
SEARCH
Broader media creates awareness and demand. Search captures it.
Search strategy connects high-intent audiences with your organization at the moment they’re actively looking for a product, service or solution.
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Paid Search
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Keyword Strategy
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Market Intelligence
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Conversion Tracking
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Optimization
TURN AUDIENCE SIGNALS
INTO ACTION.
PAID SOCIAL
Social platforms provide powerful environments for audience discovery, demand creation, retargeting and conversion.
We integrate paid social into the broader media strategy rather than treating it as an isolated channel.
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Meta
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LinkedIn
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TikTok
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Audience Activation
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Retargeting
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Measurement
STAY PRESENT
AFTER THE FIRST IMPRESSION.
The customer journey rarely happens in one interaction.
Display and retargeting keep brands visible across that journey—reinforcing messaging and reconnecting with audiences who have already demonstrated interest.
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Prospecting
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Retargeting
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Cross-Device Delivery
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Dynamic Audiences
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Frequency Management
DISPLAY & RETARGETING
THE CHANNEL ISN’T
THE STRATEGY.
We don’t begin with a predetermined media mix.
We begin with the business objective and audience, use data and market intelligence to understand the opportunity, and then determine how investment should be distributed across channels, audiences and markets.
OBJECTIVE → AUDIENCE → INTELLIGENCE → ALLOCATION → ACTIVATION → OPTIMIZATION
Every dollar should have a reason for being where it is.
MEDIA STRATEGY & ALLOCATION
KNOW WHERE THE MONEY WENT.
KNOW WHAT IT DID.
Enterprise organizations shouldn’t have to piece together performance across disconnected platforms and reports.
We bring media delivery and performance into a clearer measurement framework designed to show how investment is being deployed and what it’s producing.
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INVESTMENT
Where budget is allocated. -
DELIVERY
Where media actually ran. -
AUDIENCE
Who the campaign reached. -
PERFORMANCE
What happened as a result.
DATA & MEASUREMENT
NATIONAL SCALE.
ACCOUNTABLE PARTNERSHIP.
Through our relationship with Nexstar, Skapari can pair hands-on strategy and service with broader media, data, technology and inventory capabilities.
SKAPARI
Strategy · Stewardship · Client Relationship · Creative
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NEXSTAR ECOSYSTEM
Media · Data · Technology · Inventory
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ACTIVATION
Local · Regional · National
ENTERPRISE INFRASTRUCTURE
