SKAPARI / ENTERPRISE MEDIA
BUILT TO HANDLE
SERIOUS MEDIA SPEND.
Strategy, media buying, audience intelligence, measurement and optimization all brought together under one accountable partner.
Large media budgets create larger responsibilities.
CTV & STREAMING · PROGRAMMATIC · DISPLAY · SOCIAL · SEARCH · DATA
WE DON’T JUST PLACE MEDIA.
WE MANAGE MEDIA INVESTMENT.
MEDIA AT SCALE
Enterprise media isn’t about buying more impressions. It’s about making smarter decisions with larger investments. Skapari brings strategy, buying, audience intelligence, technology and measurement together to give organizations greater visibility and control over how their media dollars are deployed.
PLAN.
MEASURE.
BUY.
OPTIMIZE.
ENTERPRISE MEDIA CAPABILITIES
EVERY CHANNEL.
ONE MEDIA STRATEGY.
01
Strategic audience activation across major social platforms.
Paid Social
02
SEARCH
Capture existing demand while the broader media strategy creates it.
03
PROGRAMMATIC
Audience-led media activation across premium digital inventory.
04
CTV & STREAMING
Build awareness beyond traditional performance channels.
05
Maintain visibility across the customer journey.
DISPLAY & RETARGETING
06
Connect audience, delivery and performance into a clearer view of the investment.
DATA & MEASUREMENT
A fully integrated approach to reach the right audiences, in the right places, with the right message—at the right time.
SERIOUS MEDIA REQUIRES
SERIOUS INFRASTRUCTURE.
Skapari combines an accountable, hands-on strategy team with the scale, technology, data and media ecosystem available through our relationship with Nexstar.
BUILT FOR SCALE
STRATEGY + STEWARDSHIP + CREATIVE
MEDIA /
DATA /
ACCESS /
INVENTORY
LOCAL · REGIONAL · NATIONAL
EVERY DOLLAR
HAS A JOB.
MEDIA ALLOCATION
We don’t begin with channels. We begin with the objective and the audience.
From there, we use audience intelligence, including first-party data, search intent, behavioral signals and IP-based targeting where appropriate to understand who matters, where they can be reached and how media should be delivered.
Only then do we determine the right mix of channels, markets, inventory and investment.
THE CHANNEL ISN’T THE STRATEGY.
THE AUDIENCE DETERMINES THE CHANNEL.